About us / Press articles

See our recent news about Creativebrief in the press.
Need help finding the right agency partners?Contact us
Our involvement with Value Retail and Russell & Bromley features in Campaign’s Pitch Update
If you're a creative agency in need of a supermarket account, Pitch Update has three letters for you
Russell & Bromley appointing Reprise is included in The Drum’s Business on the Move
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions
Our work with Danone and Scottish Power features in Campaign’s Pitch Update
Four CRM specialists battled for the Experian business this week, while Coca-Cola has just launched a review of its UK media agency requirements
Russell & Bromley appoints new IPG agency Reprise to handle digital media
"Shoe retailer Russell & Bromley has appointed IPG Mediabrands' recently-relaunched digital shop Reprise to handle digital marketing, after a review run through Creativebrief
Leith on alert as Scottish Power reviews creative business
"The review – currently at chemistry stage – is being run through Creativebrief, which also managed Scottish Power’s media agency review in 2016, won by the7stars
Creativebrief managing the Danone process is included in The Drum’s Business on the Move
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions
Cow & Gate owner calls digital and CRM review
"Danone has contacted agencies about a statutory review of the digital and CRM accounts for its baby feeding brands Cow & Gate and Aptamil, being run through Creativebrief
Dare wins digital work from Cromwell Place, following a review by Creativebrief
"Dare is pleased to announce that we've been appointed as the sole digital agency for London’s new arts space, Cromwell Place, following a review run through Creativebrief
Our work with Dare is mentioned in Campaign’s Pitch Update
September is almost upon us, which means lots of account reviews are either underway or reaching crucial pitch stages
Cromwell Place and Dare are included in The Drum’s Business on the Move
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions
Dare wins digital work for new London arts space, Cromwell Place
"Experience, design and engineering company Dare has been appointed as the sole digital agency for London’s new arts space, Cromwell Place, following a competitive pitch, in a process run through Creativebrief
Charlie Carpenter writes for the 4A’s on bringing working culture into the 21st century
"To the detriment of our industry, not just in the UK but worldwide, the pitch remains an archaic process that has nevertheless clung on whilst almost all around it has evolved and streamlined to fit our times
Our latest Creativebrief Explores survey is covered in Campaign
Modernising working culture between brands and agencies is something we’ve felt an increasingly urgent need to address - particularly from the point of view of creating healthier and more responsible relationships between the two parties
Charlie Carpenter writes for the 4a’s on the future of the pitch
Following our industry-wide survey on ridding the industry of the pitch as we know it, Charlie Carpenter shares his thoughts on what the statistics mean for the industry and the future of the pitch   Read the full article
Charlie Carpenter speaks to Campaign about why pitching needs to evolve
Carpenter argues that this situation has "never existed before" and that we are entering "a perfect storm", which will necessitate genuine change and viable alternatives to a pitch
Charlie Carpenter speaks to Campaign about Martin Sorrell’s acquisition of MediaMonks
I think it’s a really smart move that signals a clear intent from Sorrell to start from a very different place - it’s particularly telling that his first acquisition is not an ‘agency’ in the traditional sense
Chambord moves to London indie agency Brave, after review run through Creativebrief
“French black raspberry liqueur brand Chambord has appointed London independent Brave as its new creative agency following a review run through Creativebrief
Chambord appoint Brave, following a review run through Creativebrief
“Chambord, the French black raspberry liqueur brand, has appointed Brave to its creative account following a review run through Creativebrief
How To Cope When Clients Don't Buy Your (Absolutely Amazing) Idea – Monika Zalaite
“Monika Zalaite, business director for Creativebrief, shares why clients will pass over great creative ideas and what you can do about it
Chambord appoint Brave following a review run through Creativebrief
"French liqueur brand Chambord has appointed Brave as its creative agency following a review run through Creativebrief
The Cannes Do Attitude by Izzy Ashton
“When we arrived in Cannes, the sky was a dusty pink, the last teenagers were crawling off the beach and the red carpeted steps of the Palais were adorned with creatives clutching their glittering lions
PrideAM launches Pride Brand Makeover 2018 with support from Creativebrief
“Advertising and marketing LGBT network, PrideAM, is inviting adland to take part in a free-to-enter competition which involves reimagining mainstream campaigns for diverse audiences
Foot Locker kicks off pan-European creative pitch, with Creativebrief running the process
“Foot Locker has approached agencies as it kicks off a pan-European creative pitch
Foot Locker begins pan-Euro creative agency search, with the process run through Creativebrief
“The sportswear retail chain is understood to staging chemistry meetings with around five agencies over the remainder of the month
Anthony Nolan pick Drum after a review run through Creativebrief
“Blood cancer charity Anthony Nolan has picked Drum, Omnicom Media Group UK’s creative and content agency, as its creative agency after a review run through Creativebrief
Business on the Move: Chelsea FC, Estée Lauder, Hyatt, and more
Global accounts Chelsea FC has appointed Gutenberg Global, Adam&eveDDB's global production and adaptation agency, as its production and studio partner
Anthony Nolan appoints Drum as creative agency
Drum, Omnicom Media Group UK’s creative and content agency, has been appointed as creative agency for blood cancer charity Anthony Nolan in a competitive three-way pitch
Anthony Nolan brings Drum on as creative agency
Blood cancer charity Anthony Nolan has appointed Drum as its creative agency following a competitive three-way pitch run by Creativebrief
Trustly Appoints Weber Shandwick As European Comms Agency
Swedish payments fintech hands Weber Shandwick a brief to help it grow in key markets
Payments company Trustly appoints Weber Shandwick as communications agency
The European online payments provider Trustly as appointed Weber Shandwick as its communications agency in a process run through Creativebrief
Online payment firm Trustly hires Weber Shandwick after pitch
Fast-growing European online payment provider Trustly has hired Weber Shandwick as its comms agency, following a pitch process that initially involved six consultancies
Tourism Ireland Appoints Publicis London as Global Creative Agency
Media account will be handled globally by OMD Tourism Ireland has re-appointed Publicis London to develop its global creative work, and has appointed OMD as its global media agency, after a process involving Creativebrief
Business on the move: Time Out Group, AccorHotels, Costa Coffee and more
Global accounts Dentsu Aegis Network’s Carat and iProspect has lost the Tourism Ireland media account to Omnicom’sOMD
Tourism Ireland appoints Publicis London and OMD to creative and media accounts
Tourism Ireland has retained Publicis London to its creative account and named OMD as its global media agency, following an eight-month statutory review of its agency arrangements
Pitch update: GambleAware, Red Bull, Amex, House of Fraser, and more...
Three agencies will contest the GambleAware advertising pitch, Mindshare is defending the global American Express media business having just lost HSBC, while Goodstuff Communications has moved up the media new-business rankings
Business on the Move: HSBC, Adidas, Virgin, KFC and more
Welcome to The Drum's Business on the Move column, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
Barclaycard prepares for its ‘biggest moment of transformation’
The credit card brand is preparing for major changes to its business model and marketing strategy as regulation, competition and economic turmoil hit the financial services industry
Brown-Forman’s Chambord looks for new creative agency
Raspberry liqueur brand Chambord is looking for a new creative agency after four years with Wieden Kennedy
Chambord seeks creative shop to mastermind multi-channel campaign
Chambord, the French black raspberry liqueur brand, has launched a review of its creative account ahead of an upcoming through-the-line advertising campaign
Age UK appoints Brave as lead creative agency
UK charity Age UK has appointed Brave as its lead creative agency in a process run through Creativebrief
Age UK appoints Brave as its lead creative agency
UK charity Age UK has appointed Brave as its lead creative agency in a process run through Creativebrief
Business on the move: BP, Microsoft, BMW, and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
If the pitch process is broken, what is the alternative?
Brands and agencies are in agreement that the traditional pitch process is no longer "fit for purpose"
Most brands willing to work with agencies that refuse to pitch
Two-thirds of advertisers would consider hiring an agency even if they refuse to take part in a traditional pitch, according to a new study by Creativebrief
The Asda-Sainsbury’s merger story shows just how tough pitching can be on agencies
We can imagine the euphoria that swept over AMV BBDO on Friday when they won Asda from Saatchi & Saatchi
Business on the Move: Sky, Royal Caribbean, Nestlé and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions Agency wins Sky has appointed PR and social media marketing agency 33Seconds as its retained social media partner
Better Creative Briefing
A smart brief has the potential to be so much more than a list of requirements
Why the Creative & Media Equality Standard will enter the Campaign School Reports from 2019
The 'diversity' story has received bottomless column inches
The Royal British Legion appoints Leagas Delaney as lead strategic and creative agency
The Royal British Legion, the organisation providing lifelong support for the armed forces and their families, has today named independent global creative communications agency Leagas Delaney as its new agency of record
Poor LGBTQ Representation and “Celebration of Difference” Still Noticeable in Advertising
Trailblazers event in London highlights the poor LGBTQ representation in advertising
Royal British Legion selects Leagas Delaney for creative account
The Royal British Legion has hired Leagas Delaney as its creative agency of record, with its first brief to launch a campaign to mark the centenary of the end of the First World War
Pitch update: Tourism Ireland, Sky, Baileys, Barclays, and more
Four agencies are in the running for Tourism Ireland's ad account, while Barclays and Bayer have kicked off global reviews
SXSW future trends report: the end of seasons and smartphones
It’s now springtime (yes really)
Celebrate difference: 'the time for getting it right is now'
The key lessons Learned from PrideAM's Trailblazers event
MSQ and The Gate win Church & Dwight brand portfolio
Personal and healthcare company Church & Dwight has appointed MSQ Partners as its lead creative agency following a review run through Creativebrief
Pitch update: Betfair, Starbucks, JD Williams, TV Licensing, and more
Two WPP agencies are fighting over whisky, while TV Licence payers can rest easy in the knowledge that Proximity's hold over the direct business is set to be extended
Business on the Move: Mini, Ellesse, Speedo, and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
Church & Dwight appoints MSQ Partners as lead communications agency
Consumer Packaged Goods company Church & Dwight has appointed MSQ Partners as its lead creative agency, with the review run through Creativebrief
Pitch update: Sky, Pizza Hut, Mars, Shell, and more
Sky and Pizza Hut have picked agency shortlists for their respective media and creative pitches, while three big global media accounts have been placed in review
Business on the move: Shell, HSBC, Asda, and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
Canal & River Trust has appointed MSQ Partners as its lead communications agency
Canal & River Trust has appointed MSQ Partners as its lead communications agency to drive brand awareness and customer engagement activity after a competitive process run through Creativebrief
Pitch update: Axa, Mini, Starbucks, eBay, and more
Axa has scheduled pitches for February, while Starbucks and eBay have launched new reviews for pan-European accounts
Starbucks launches search for EMEA customer engagement agency
Starbucks has kicked off a search for its first European-wide customer engagement agency
Business on the Move: Paddy Power, Nokia, Asahi, and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
Royal British Legion seeks agency for Armistice Day centenary campaign
The Royal British Legion has commenced a review to find an ad agency to create a campaign for next year's Remembrance Day, which will mark the centenary of the end of the First World War
Inspired Us: A (more) diverse and (less) materialistic Christmas
Creativebrief on the festive season, health care and the power of a tweet
PR Is Enjoying A Golden Age, So Why Is The Industry On A Knife Edge?
The reality is that creative agencies have spotted an opportunity and are now menacingly piling in
Business on the Move: Debenhams, Triumph International, Unicef and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
Account Wins of the Week
72andSunny – Uber Uber has reportedly picked 72andSunny as its global ad agency following a review in the US
Starbucks Picks Iris as Creative Agency for Europe, Middle East and Africa
Iris Worldwide has been chosen by Starbucks as creative agency for its EMEA region, following a competitive pitch involving an undisclosed number of agencies
BITE LIVE 2017: How Hippeas built a big brand from a small chickpea
Hippeas, an organic chickpea brand, used big thinking to successfully penetrate the US and UK markets by creating a strong brand purpose, a clear vision and an emotional relationship with consumers
BITE LIVE 2017: From Insight to Action: A Wrap-up of Creativebrief’s BITE Live
On November 14, MarComm News attended Creativebrief’s BITE Live event in London
Business on the Move: Starbucks, Nando's, Deutsche Telekom and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
BITE LIVE 2017: How Mars is expanding Maltesers’ diversity agenda to all its brands
Maltesers was crowned Marketing Week’s ‘Brand of the Year’ for its approach to diversity and inclusion in its advertising but now wants to take that further by integrating it across the Mars business
Black Friday is officially seven days away – get your (physical or digital) shopping bags ready
Iris wins Starbucks EMEA advertising account
Global coffee-shop giant Starbucks has appointed Iris as creative agency across Europe, Middle East & Africa after a competitive pitch
Pitch update: Axa, Experian, TGI Fridays
Ongoing pitches Axa is due to contact agencies about the next stages for its UK comms and marketing reviews
BITE LIVE 2017: Ikea: Criticism of campaigns that champion diversity only pushes us on
John Lewis, Maltesers and Tesco have all faced criticism for their decision to create more diverse advertising
BITE LIVE 2017: Our Esperanto: Thinking laterally with the legends
"Creativity is the universal language we all find ourselves fluent in
BITE LIVE 2017: Why choose the career ladder when there’s a climbing frame?
Creativebrief managing editor Kara Melchers writes about the importance of side projects and how those peripheral paths can often lead to the dream job
BITE LIVE 2017: Somehting we can all understand
David Sanger reports on the upcoming event which sheds light on the creatives behind great campaigns When I first started working in this industry, the acronyms threw me
Pitch update: Axa, Hillarys, Hyundai, McDonald's, Peperami.
Ongoing pitches Axa has delayed all decisions on its UK comms and marketing briefs until the end of November
Tourism Ireland begins hunt for lead creative and media agencies
Tourism Ireland has begun a hunt for lead global creative and media agencies in partnership with market intelligence provider Creativebrief, with the successful agencies set to be appointed in May 2018
Pitch update: Debenhams, Gala Bingo, Freeview, M&S and more
Pitches are progressing for Debenhams and Jaguar Land Rover, while Publicis London's multi-award-winning Tourism Ireland ad account is up for review
Tourism Ireland reviews its media and creative
Tourism Ireland is to launch a process to appoint lead global creative and media agencies with Creativebrief acting as pitch doctor
Business on the Move: Tyrells, Investec, Motorola and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions
Tourism Ireland Seeks Creative & Media Agencies for Global Pitch
In what is the single biggest advertising pitch for an Irish company, Tourism Ireland has put its global creative, media and digital account out to pitch
How best practice benefits your business
Adhering to best practice guidelines across your work helps achieve results and can protect against a crisis
Lost horizons: unlikely lessons in diversity from 1950s New York
In looking to build an industry business case for diversity, I can appreciate it might seem odd to hark back to 1950s New York
Why Your Agency Just Isn’t That Into You: 4 Essential Tips For On-Boarding
It all started so well
Britvic hands creative business to VCCP and Saatchi & Saatchi
Soft drinks giant Britvic has awarded the creative brief for a trio of adult brands to VCCP, while Saatchi & Saatchi will handle Robinsons squash
Tackling gender stereotypes: Are new ad rules the answer?
The new rules face issues over how to rule on a subjective matter and whether it’s the campaigns themselves, or the teams behind them, that are really in need of a shake-up
Cannes 2017: hot air and rocky waters
By Izzy Ashton Writer/Researcher – BITE by Creativebrief There was a strange feeling in the air at Cannes this year
Britvic Appoints VCCP And Saatchi & Saatchi As Creative Leads For Brand Portfolio
Following the announcement in March of plans to streamline its agency support services, Britvic has appointed VCCP and Saatchi & Saatchi as part of a new two-agency roster for the business
Britvic appoints VCCP and Saatchi & Saatchi to take over creative duties
Britvic has appointed VCCP and Saatchi & Saatchi to handle its advertising, following a four-way competitive pitch process
“Diversity is more than a rainbow coloured logo” – discussing brands’ approach to Pride
This weekend sees the culmination of LGBT festival Pride in London, with a colourful parade marching through the heart of Soho on Saturday
Review recap: Honda, Audi, Starbucks
Honda Motor Europe has opened talks with creative agencies about its advertising requirements
Pitch update: Starbucks, Jaguar Land Rover, Carlsberg, Barclays
Chemistry meetings for Jaguar Land Rover took place at the beginning of last week
Can the Festival of Creativity move us into a new era of activism?
Saying that diversity will be a talking point at Cannes in 2017 is understatement personified
Business on the Move: Starbucks, Direct Line, Ella’s Kitchen and more
Starbucks is looking for a creative agency in the EMEA region for the first time
Starbucks kicks off EMEA ad contest
72andSunny, Starbucks’ global ad agency, is not affected by the review
Subway Restaurants has appointed J. Walter Thompson Sydney as its AUNZ agency of record, following a competitive pitch
The appointment will see J
AkzoNobel Brings In MSLGroup After Multimillion Dollar Global Comms Review
AMSTERDAM — AkzoNobel has consolidated global communications and public affairs duties with MSLGroup, the Holmes Report can reveal, following a keenly-contested competitive review that saw the Dutch MNC review pitches from the major holding groups
Virgin Atlantic and Virgin Holidays hire Proximity London as their CRM and loyalty agency
As part of a three month competitive pitch, it has been announced that Virgin Atlantic have named Proximity London as its customer engagement and strategic agency
Virgin Atlantic and Virgin Holidays Join Forces with Proximity London
As part of a three month competitive pitch, it has been announced that Virgin Atlantic have named Proximity London as its customer engagement and strategic agency
Virgin Atlantic and Virgin Holidays choose Proximity for combined CRM task
Proximity, which had begun working for Virgin Holidays last year on a project, defeated MBA and Karmarama for the combined account in a process handled by Creativebrief
Proximity scoops strategy brief in Virgin CRM overhaul
Virgin Atlantic and Virgin Holidays have appointed Proximity London to handle a combined CRM strategy brief as part of a long-term plan  to boost their marketing technology capabilities in-house
Business on the move featuring X Factor, Microsoft, Sellotape, Boux Avenue and more
Havas London has won the BMW owned Rolls Roycebusiness where it will oversee the creative, digital and direct activity of the brand as well as working on the launch of the elite car brands’ global campaigns
Top 10 Account Wins of the Week - VCCP win Royal British Legion
VCCP Media have been appointed The Royal British Legion’s media planning and buying agency following a competitive pitch process informed by Creativebrief
VCCP Media Appointed to The Royal British Legion’s Media Planning and Buying Account
VCCP Media will be working on all strands of the Royal British Legion business VCCP Media has been appointed as The Royal British Legion’s media planning and buying agency following a competitive pitch process informed by Creativebrief
Britvic announces review and open pitch process for creative agencies
Britvic has announced that it is to conduct a review of its lead creative agency roster as the soft drinks specialist seeks to streamline its agency support services
BBH splits with Britvic ahead of ad review
Bartle Bogle Hegarty London has ended its relationship with the company that owns the J2O and Robinsons brands as it will not be repitching for the account
Review recap: Carlsberg, Russell & Bromley
Carlsberg is reviewing its global media planning and buying requirements
Wins this week: EBay, Deliveroo, Vimto
EBay has appointed VCCP as its lead creative agency across Europe following a competitive pitch
Russell & Bromley hunts digital agency
Russell & Bromley, the 137-year-old retailer whose shoes are a favourite of Theresa May, is looking for a digital agency to help grow its ecommerce business
Review recap: Deutsche Telekom, ITV, EA Sports
Deutsche Telekom has put its estimated €450m (£385m) media-buying account up for pitch as part of a radical review of its broader communications strategy across Europe
Creativebrief urges brands to add diversity to criteria
Creativebrief is encouraging brands to consider diversity in their agency teams by asking them to add it into their selection criteria
Martell calls pitch for UK advertising
Martell, the 300-year-old cognac brand owned by Pernod Ricard, is reviewing its UK advertising ahead of an above-the-line marketing push
Review recap: P&G, Value Retail, Department of Transport
Procter & Gamble has launched a media pitch in the UK, Ireland and four other northern European markets in the Nordics
Value Retail seeks agency for £10m Euro media task
Value Retail, the owner of outlet shopping centres including Bicester Village, has launched a review of its estimated £10m European media account
AkzoNobel launches review to consolidate roster of 'around 100' agencies
The global firm, whose brands include Dulux paints, currently has "around 100" agencies it works with across consumer PR, corporate communications, public affairs and other PR categories, according to Andrew Wood, a senior spokesman from the company's PR team, based in its Amsterdam
25.01.2017 Group picks FCB Inferno
The Interpublic shop is the group's first agency since Adam & Eve/DDB resigned the business a year ago
Wins this week: Bulmers, RNIB, Vistaprint
Bulmers has appointed Heineken roster agency Ogilvy & Mather to its UK ad account after a competitive pitch
Genius marketing director warns Brexit could hit growth of gluten-free brands
Steve Clarke was speaking to Campaign after the brand appointed St Luke’s to its creative account
The Changing World Order
2016 was a tumultuous (in fact, uncomfortable) year on the global political scene if you’re of a liberal and expansive persuasion
Review recap: Rolls-Royce, Virgin Atlantic/Virgin Holidays, Snapchat
Rolls-Royce has begun talks with ad agencies over an integrated creative brief for brand and digital advertising
Wins this week: Vodafone, Sloggi, BT
Vodafone has moved its £50m UK creative account to Ogilvy & Mather London from its WPP stablemate Grey London
Virgin Atlantic and Virgin Holidays call CRM review
A request for information was issued to agencies at the end of last week, with both brands asking for credentials and case studies ahead of a pitch
Review recap: HTC, RAC, Tyrrells
HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year
Pitch update: Virgin Trains, RAC, Tyrrells, Carling
Virgin Trains has shortlisted Anomaly London, Grey London, Lucky Generals and Rainey Kelly Campbell Roalfe/Y&R for its East and West Coast lines
Wins this week: Rémy Martin, Nokia, Tanqueray
The Rémy Martin Cointreau Group has chosen Fred & Farid Paris to run its global ad account for Rémy Martin
Virgin Trains reviews East and West Coast creative
Virgin Trains is reviewing the creative account for its East Coast and West Coast services
Glenlivet calls global ad pitch
The Glenlivet, Pernod Ricard's single-malt Scotch whisky brand, has kicked off a global creative review
Creativebrief joins Oystercatchers' diversity pledge
British agencies are losing out on global advertising briefs because there are too many white men sitting round the table, according to the industry's leading intermediaries
Macmillan kicks off hunt for CRM shop
Macmillan Cancer Support is on the hunt for an agency to handle CRM and digital activity for its World's Biggest Coffee Morning initiative next year
Genius Foods reviews ad account
Genius Foods, the gluten free food range, is reviewing its European ad account
The Glenlivet seeks UK creative agency
The Glenlivet, Pernod Ricard's single-malt Scotch whisky brand, has contacted agencies ahead of a digital brief in the UK
07.07.2016 kicks off advertising review
Laphroaig seeks shop for digital CRM brief
Laphroaig, the whisky brand owned by Beam Suntory, has approached creative agencies about a digital customer relationship marketing brief
Odeon calls pitch for advertising account
Odeon, the UK's biggest cinema chain, is on the lookout for a new creative agency
Agencies line up for Scottish Power media
Scottish Power, the utilities company, has contacted agencies about a review of its media planning and buying account
Virgin Atlantic reviews PR agency account with wider brief
Virgin Atlantic is holding a pitch for its PR account, currently held by Havas SE Cake, after expanding the brief to include social media, PRWeek has learned
Macmillan Cancer Support adds Aesop to agency roster
Macmillan Cancer Support has added Aesop to its roster of creative agencies
LinkedIn kicks off pitch for social and digital
LinkedIn is looking for an agency to work on its social and digital advertising
Jack Daniel's seeks agency for integrated brief
Jack Daniel's, the Brown-Forman whiskey brand, is on the hunt for an agency to handle below-the-line activity
The age of nastiness is over for agencies, says Creativebrief MD
In advertising, being nice no longer means finishing last, explains the Creativebrief managing director, Charlie Carpenter
L'Oréal kicks off search for UK corporate comms agency
L’Oréal is looking for a retained corporate comms agency to help deliver its CSR programmes in the UK, PRWeek has learned
Agencies line up for Universal Channel's digital and social brief
NBCUniversal is on the hunt for an agency to handle the digital and social media advertising for its Universal Channel in the UK
Bicester Village owner calls global digital pitch
  Value Retail, which owns Bicester Village and other luxury shopping outlets, is searching for an agency to handle its global digital marketing
Mr President scoops Miele UK digital task
Miele, the home-appliances brand, has picked Mr President as its UK digital agency after a competitive pitch
CMOs embrace 'two-way learning relationship' with next generation of marketers
Marketing directors are convinced there is more of a two-way learning relationship between themselves and their likely successors than ever before, according to new research
Jabra picks Gyro for global creative and strategic account
Jabra, the Danish headphones and speakers maker, has appointed Gyro to handle its global creative and strategic business following a competitive pitch
Glenmorangie seeks shop for experiential
Glenmorangie, the Scotch whisky, is looking for a global experiential agency
Aperol seeks agency for experiential brief
Aperol, the Italian aperitif owned by Gruppo Campari, is looking for an agency to create experiential campaigns
Bicester Village owner kicks off creative pitch
Value Retail, which creates and runs luxury outlet shopping centres around the world such as Bicester Village, is reviewing its global advertising account
Royal British Legion calls experiential pitch
The Royal British Legion is looking for a partner to create an experiential campaign comparable to 2014's Blood Swept Lands And Seas Of Red at the Tower of London
Hometown captures Royal Caribbean business
Royal Caribbean International has hired Hometown to handle its UK ad account
Miele seeks shop to handle digital
Miele is looking for a digital agency for the UK
Why 'doing good' must inspire a new creative revolution
The momentum in the industry to do work that does good can be a springboard for a new creative revolution, argues Charlie Carpenter, the managing director of Creativebrief
London Strategy Unit picks up Royal British Legion strategy work
The Royal British Legion has appointed the London Strategy Unit (LSU) as its strategic partner after a competitive pitch handled by Creative Brief
Irn-Bru/Rubicon owner kicks off digital review
AG Barr, the manufacturer of soft drinks including Irn-Bru and Rubicon, is looking for a UK digital agency
29.07.2015 appoints agencies to unify advertising
Aesop picks up Chambord below the line
Chambord, the Brown-Forman black raspberry liqueur, has appointed Aesop to handle its below-the-line work
PayPal picks Rapp as CRM and digital lead
PayPal has appointed Rapp to be its first retained CRM and digital agency in the UK
Isobar picks up Chambord social and digital brief
Chambord Black Raspberry Liqueur, the Brown-Forman Beverages drink, has appointed Isobar as its UK social and digital agency following a competitive pitch
Holler named Avios' first social media agency
Avios, the travel rewards scheme used by British Airways, has appointed Holler as its first social media agency
Scottish Power approaches agencies for UK creative brief
Scottish Power, the utilities company, is talking with agencies about its above-the-line advertising in the UK
eBay selects Feed Communications for European CRM
eBay has appointed Feed Communications to be its CRM agency across Europe
TBWA\London wins Royal Caribbean brief
Royal Caribbean International, the cruise company, has appointed TBWA\London as its agency of record following a competitive pitch
Royal Caribbean calls UK creative contest
Royal Caribbean International is reviewing its estimated £6 million UK advertising account
Holland & Barrett and GNC owner seeks PR agency for consumer and corporate brief
NBTY Europe, the owner of health food shop Holland & Barrett and sports nutrition retailer GNC, is looking for a UK agency to manage its consumer and corporate work
Gallo wines call Europe-wide ad pitch
Gallo Family Vineyards is mulling appointing a creative agency to make Europe-wide campaigns
Avios in hunt for first social media shop
Avios, the travel rewards scheme used by British Airways, among others, is on the hunt for its first social media agency
BMB lands Rubicon's advertising business
Rubicon, the exotic fruit juice brand owned by AG Barr, has appointed BMB to its £3 million UK advertising business
Virgin Atlantic Selects Figliulo&Partners As NA Creative AOR
Virgin Atlantic Airways has appointed Figliulo&Partners its North American creative agency of record after a review that focused heavily on digital and that began last September
Virgin Atlantic awards North America creative to Figliulo & Partners
Virgin Atlantic has concluded its creative review in North America by hiring recent New York start-up Figliulo & Partners, which will work with lead global agency Adam & Eve/DDB
Virgin Atlantic Hires Figliulo & Partners in North America
Virgin's Partnership With Delta Has Boosted Richard Branson's Airline Virgin Atlantic is hiring Figliulo & Partners as its North American creative agency of record, with a brief to build the brand and introduce the "Let it Fly" global campaign to the airline's second biggest market
Coca-Cola in hunt for digital and social shop
Coca-Cola is looking for an agency to handle digital and social advertising for a range of its brands in the UK
EBay appoints Naked for European social media
EBay has appointed Naked Communications to handle its social media and content across Europe
eBay appoints Naked Communications to pan-European social media brief
Online marketplace eBay has named Naked Communications its social media and content partner following a pan-European review
Strong leadership, simplicity and solid internal relationships the key to driving bold changes
Marketers looking to make a major change in their business need a strong leader, a clear, simple message and solid relationships with internal stakeholders
PayPal launches hunt for UK shop
PayPal, the online payment company, is looking for an agency to handle its electronic customer relationship marketing activity in the UK
Chambord narrows search for UK consumer PR agency
US wine and spirits company Brown-Forman has shortlisted agencies to compete for consumer work for its raspberry liqueur brand Chambord, which is understood to be worth £120,000 annually
Agencies line up for Chambord social task
Chambord, the raspberry liqueur owned by Brown-Forman, is looking for a digital and social media agency
Holler wins Royal Caribbean social media business
Holler has landed Royal Caribbean's social media account following a competitive pitch
Virgin Atlantic looks for new agency to help it fly higher in the US
Virgin Atlantic is looking for a new creative agency to provide on-the-ground support in the North American market
Virgin Atlantic Seeks U.S. Hotshop to Build Brand in North America
After Naming Adam & Eve/DDB to Global Account, Airline Will Replace Y&R in US Market Too
Odeon hunts for consumer PR agency after split with 17-year incumbent Red
The company with the most cinemas in the UK and Ireland is drawing up a shortlist for a new consumer PR agency as it ends a long-running relationship with The Red Consultancy
Chiltern Railways appoints The Gate London
The Gate London has landed advertising and marketing business for Chiltern Railways
Betfred eschews odds and offers it’s first brand campaign
Betfred will launch its first brand campaign and its inaugural spot from Brothers and Sisters tomorrow, ahead of the third weekend of the new Premier League season
Virgin Atlantic briefs new ad agency to focus on content and social media
Adam & Eve/DDB has been briefed to develop a content- and social media-led strategy for Virgin Atlantic after winning the airline's advertising pitch this month
A&E/DDB to focus on content and social for Virgin Atlantic
Adam & Eve/DDB has been briefed to develop a content- and social media-led strategy for Virgin Atlantic after winning the airline's advertising pitch this month
Rubicon kicks off UK advertising contest
Rubicon, the AG Barr exotic-juice brand, is reviewing its UK advertising account
Royal Caribbean Cruises pitches out £200,000 UK brief
Royal Caribbean International, part of the second biggest cruise operator in the world, has launched a £200,000 hunt for PR assistance in the UK & Ireland
Rockstar Games hands £5m media account to UM London
Rockstar Games has appointed UM London to handle its £5m media planning and buying account following a competitive pitch
Virgin Atlantic turns to Adam & Eve/DDB ending RKCR/Y&R's 20-year run
Virgin Atlantic, the airline founded by Richard Branson, is set to appoint Adam & Eve/DDB, as it terminates its 20-year relationship with Rainey Kelly Campbell Roalfe/Y&R
Ebay rivede la propria strategia social europea e cerca un partner unico
Ebay sta rivedendo la propria social media strategy in Europa al fine di consolidare il business in un’unica agenzia
Bibby Financial Services award digital brief to Dog Digital
Bibby Financial Services has appointed Dog Digital to oversee its digital brief following a competitive pitch managed by Creativebrief
Betfred hands account to Brothers and Sisters
Betfred has appointed Brothers and Sisters to its creative account after a competitive pitch
EBay calls European social media review
EBay, the online auction and retail brand, is reviewing its social media strategy across Europe with a view to con­solidating the business into a single agency
Chiltern Railways seeks creative shop
Chiltern Railways is reviewing its creative advertising account putting the incumbent, Connect Group, on alert
Southern Comfort kicks off direct pitch
Southern Comfort is looking for a creative agency to handle its below-the-line and experiential advertising in the UK
The7stars lands £10m Scottish Power media
Scottish Power has appointed the7stars to its £10 million media account after a competitive pitch that began more than a year ago
Royal Caribbean seeks shop for digital and social account
Royal Caribbean International, the cruise company, is looking for an agency to handle digital and social media activity in the UK
Agencies line up for £5m Rockstar media
Rockstar Games, the owner of titles including Grand Theft Auto, has kicked off a review of its £5 million UK media planning and buying arrangements
Betfred calls £5m advertising review
Betfred is reviewing its £5 million ad account, putting the incumbent, BJL, on alert
Betfred reviews advertising account held by BJL
Betfred in Warrington is reviewing its advertising account, which has been held by BJL since 2011
Fight for Sight appoints Rufus Leonard to revamp brand and digital presence to cater for visually impaired users
Fight for Sight, the charity that funds pioneering eye research to prevent sight loss and treat eye disease, is to begin working with Rufus Leonard in order to strategically realign the brand for wider appeal
Virgin Atlantic appoints FutureBrand to review brand
FutureBrand is working on a brand strategy brief for Virgin Atlantic, which follows the airline’s last major brand work four years ago
UN seeks shop for HIV and Aids creative task
The United Nations' HIV and Aids programme, UNAIDS, is looking for an agency to help make HIV testing "cool"
Virgin Atlantic seeks 'best fit and best value' in global pitch
Virgin Atlantic's global creative review - the first for 20 years - is an attempt by the airline to modernise its communications and reduce a reliance on ads
Virgin Atlantic calls global creative pitch
Virgin Atlantic is reviewing its global creative account, putting the long-standing incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert
Jack Daniel's appoints Splendid for rock and roll brief
Jack Daniel's has appointed Splendid Communications to help launch a campaign reminding consumers of the whiskey brand's ties to music
Virgin Atlantic kicks off £10m global creative account review
Virgin Atlantic is reviewing its global creative account, currently held by RKCR/Y&R
Odeon kicks off pitch for direct business
Odeon is looking for a direct agency to help the cinema chain communicate with customers online
United Nations seeks shop to create sanitation campaign
The United Nations Millennium Campaign is looking for an agency to create ads that spur people and governments to help improve sanitation in the poorest parts of the world
Foot Locker pitches out UK and Europe work
Sportswear retailer Foot Locker is putting its UK PR and European strategy account out for pitch
Jack Daniel's kicks off rock 'n' roll ad contest
Jack Daniel's is looking for an agency to reinforce its association with music
Krow and TMW snare Virgin Trains business
Virgin Trains has chosen Krow to handle the brand's advertising business and TMW to work on its digital and CRM accounts
Isobar wins Foot Locker European digital account
Isobar has won a pan-European digital account for Foot Locker, the sports retailer, after a two-way pitch
Manning Gottlieb wins £2m Odeon media account
Manning Gottlieb OMD has won the £2 million Odeon media planning and buying account after a four-way pitch
Rockstar appoints AnalogFolk for UK integrated marketing account
Rockstar has appointed AnalogFolk London to handle its UK integrated marketing account, which was previously held in-house
Rockstar hires AnalogFolk for UK ad account
Rockstar, the energy drink, has appointed AnalogFolk to handle its UK advertising
15.10.2013 picks Brave and MNC after pitch
Motors dot co dot uk has appointed Brave as its creative agency and MNC as its media agency following a competitive pitch
Foot Locker holds social media pitch
Foot Locker is pitching for a digital agency to handle its social media work across Europe
British Red Cross calls ad review
The ad review is in its early stages and industry sources said chemistry meetings are being held this week
Estate agent Strutt & Parker calls UK creative review
Strutt & Parker, the property company, is running a review of its creative advertising arrangements, ahead of a push to become the "go-to" brand in the market
Crabtree & Evelyn hires Aesop as first global shop
Crabtree & Evelyn, the luxury beauty brand, has appointed Aesop as its creative agency after a three-way pitch
Scottish Power hands Fallon £7m ad account
Scottish Power is set to appoint Fallon to its advertising account after a hotly contested pitch that lasted almost a year
Dr Oetker calls digital pitch for frozen pizzas
Dr Oetker, the food manufacturer, is looking for a digital agency to work across its frozen pizza brands, the biggest of which is Chicago Town
Hypernaked lands global Virgin Atlantic account
Virgin Atlantic has appointed Hypernaked and Naked as its global digital and consumer eCRM partner, following a competitive four-way pitch and a final shoot-out against Rapp
Crabtree & Evelyn calls pitch for creative task
Crabtree & Evelyn, the luxury beauty company, is looking for a global creative agency following a strategic review
Rockstar seeks UK agency
Energy drink brand Rockstar is looking for an agency to handle its UK advertising account
Odeon seeks agency for media business
Odeon, the UK cinema chain, is holding a review of its media planning and buying account, which has been held by MEC for eight years
01.05.2013 appoints Hometown and Vizeum
Play dot com, the Jersey-based online retailer, has awarded its creative advertising business to Hometown and its media account to Vizeum, after two four-way pitches
Cruise operator Royal Caribbean scouts for consumer agencies
The world's second-biggest cruise ship operator is on the lookout for comms help as the industry seeks to move on from the Costa Concordia disaster
Freixenet appoints Fold7 to UK ad account
Freixenet, the UK's best-selling sparkling wine brand, has appointed Fold7 to handle its UK advertising account
Courvoisier appoints VCCP to Euro account
VCCP has won a three-way competitive pitch for the pan-European advertising account for Courvoisier, the cognac brand owned by the US drinks company Beam
Mischief grabs Birds Eye brief as Iglo Group seeks to 'own' teatime
Frozen food brand Birds Eye has handed its consolidated consumer and b2b PR and social media work to Mischief
14.03.2013 calls review of media business
Play dot com is reviewing its media planning and buying account as it looks towards the future as an eBay-style marketplace
07.03.2013 seeks shop for repositioning task
Play dot com is reviewing its advertising account as part of a repositioning as an eBay-style marketplace
Scottish Power kicks off £7m media review
Scottish Power is reviewing its £7 million UK media planning and buying account
Farrow & Ball appoints M2M
Farrow & Ball, the luxury paint and wallpaper brand, has appointed M2M to its media planning and buying account for the UK, Western Europe and the US
Virgin Atlantic holds digital contest
Virgin Atlantic is reviewing its global digital and direct marketing arrangements
R/GA lands Heineken digital platform brief
Heineken International has appointed R/GA London to handle a new digital platform for its flagship beer brand
Birds Eye owner Iglo Group shakes up comms roster
Europe's biggest frozen food group is overhauling its comms as the sector fights to boost its credibility in the UK
Courvoisier seeks agency for ad brief
Courvoisier, the cognac brand owned by Beam, is looking for an agency to handle its advertising account
Glue Isobar wins ScottishPower digital task
Glue Isobar has been appointed by ScottishPower to handle its digital advertising after a review that began in September last year
Heineken kicks off global digital pitch
Heineken International is holding a global pitch to find an agency to create a new digital platform for its flagship beer brand
Sacla approaches agencies ahead of advertising pitch
Sacla, the Italian pasta sauce specialist, is reviewing its advertising account
Farrow & Ball reviews media account
Farrow & Ball, the UK-based upmarket paint manufacturer, is reviewing its £2m international media planning and buying account
Glenmorangie seeks shop after WCRS split
Glenmorangie, the single-malt whisky brand, is seeking a UK advertising agency to handle its £6 million account after parting company with WCRS
Antidote wins £7m Hastings Direct job
Hastings Direct, the insurance company, has appointed Antidote to handle its £7 million advertising account
Lida wins brief for Virgin Holidays DM
The agency won the business after a final head-to-head pitch against Archibald Ingall Stretton
Scottish Power to relaunch as national brand
Scottish Power is seeking to reinvent itself as a national consumer brand in an effort to take on the bigger players in the sector
Steak picks up LV= digital marketing
LV=, the insurance brand, has appointed Steak to the digital marketing account for its general insurance business
Scottish Power in digital agency hunt
Scottish Power is reviewing its digital account as it looks to consolidate the business into one agency
Virgin Holidays appoints M&C Saatchi to ad account
Virgin Holidays has appointed M&C Saatchi to handle its advertising account, putting an end to its 'Rockstar Service' strategy
Scottish Power starts hunt for ad agency
Scottish Power has called a review of its advertising account, currently held by the Edinburgh-based agency Newhaven
Hastings Direct kicks off £7m ad pitch
Hastings Direct, the insurance company, is looking to appoint an advertising agency ahead of a £7 million brand campaign
One calls in Third City to promote ethical product range
One, the ethical consumer brand, has signed up Third City as its retained agency following a four-way pitch
Vodafone hunts agency for global sponsorship pitch
Vodafone is holding a pitch to find an agency to help the company build its next major sponsorship property
CityJet hands £4m ad account to Beta
CityJet, the London-based airline, has appointed Beta to handle its estimated £4m pan-European advertising account
RNIB appoints Arthur London to £1.5m ad account
The Royal National Institute of Blind People (RNIB) has appointed Arthur London to its estimated £1
Virgin Holidays reviews advertising account
Virgin Holidays has called a review for its advertising account, currently handled by Elvis, which has worked on the brief for five years
Agencies line up for LV= digital account
LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital
Russian Standard Vodka retains My Agency
Russian Standard Vodka has retained My Agency to handle its global creative account
ISmart seeks first retained ad agency
ISmart Consumer Solutions, which helps consumers claim compensation from mis-sold financial products, is reviewing its advertising account
RNIB calls advertising review after splitting with St Luke's
The Royal National Institute of Blind People is reviewing its estimated £1,500,000 advertising account
CityJet review nears completion
The pitch for CityJet, the London-based subsidiary of Air France, is back on track after it was put on hold
Live & Breathe wins Birds Eye Frozen Food below-the-line account
Live & Breathe has been appointed by Birds Eye in the UK to handle BTL marketing for its full range of frozen foods
Birds Eye appoints Live & Breathe for below the line marketing
Birds Eye has hired Live & Breathe to handle below the line marketing for its full range of frozen foods
Live & Breathe nets Birds Eye DM task
Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account
Agencies line up for Birds Eye account
Birds Eye is looking to appoint its first retained UK direct and digital agency
AnalogFolk lands Desperados work
Heineken has hired AnalogFolk to develop a global digital strategy for Desperados, its tequila-flavoured beer
creativebrief unveils new agency procurement site
creativebrief is re-launching its digital intermediary offering, which allows marketers to seek out, directly contact and manage their relationships with marketing agencies
Heineken appoints My Agency for premium beer task
Heineken has appointed My Agency to handle the ad account for its premium Czech beer brand, Krušovice
Effies show how adland is adapting to straitened times
The awards show is now a serious commercially focused effectiveness event, Gurdeep Puri says
Marketing summit brings industry leaders together to discuss shared vision for Scotland
Marketing industry association leaders met in Edinburgh yesterday (Thursday) for an industry summit meeting to discuss how they can build Scotland into a world class marketing community
Heineken in hunt for Desperados global digital agency
Heineken has called a global review to find an agency to develop a digital strategy for Desperados, its tequila-flavoured beer
TVC Wins Global Pr Brief For Leading Footwear Brand Ecco
TVC has won the global PR account for leading footwear brand Ecco to help raise the profile of its sports ranges
BBH lands global Sol creative business
Sol, the Heineken-owned Mexican beer brand, has handed its global advertising account to Bartle Bogle Hegarty ahead of a major ad push
Leading Footwear Brand Ecco Seeks Agency For Global Pr Strategy
Ecco, the leading footwear brand, is seeking an agency to develop a global PR strategy for its performance shoe ranges
Pitch Update
Paddy Power is no stranger to the occasional ad review or, indeed, stirring up controversy with its advertising (who can forget that blind footballer kicking the cat in a TV spot last year?)
Agencies line up for global Sol ad account
Sol, the Heineken-owned Mexican beer brand, is reviewing its global advertising account
MySpace sales chief rules out real-time ad trading
MySpace UK vice-president of sales Simon Daglish has pledged his properties will not trade inventory on real-time bidding ad exchanges
Only here to put cheer back into beer market
The chief executive and marketing director of Molson Coors talk to Lucy Handley about getting more people into beer, going global and keeping Carling at number one in the sales chartsMarketing the UK’s biggest lager brand to 18- to 34-year-old men through football, music and festivals may be a dream job for many marketers, but keeping Molson Coors brand Carling in the top spot is not an easy task
Harriman Steel wins Watch advertising brief
UKTV, the UK cable and satellite broadcaster, has appointed Harriman Steel to handle branding and advertising for its Watch channel
The new entertainers
The consumer desire for greater engagement with their favourite brands is skewing the role of marketing from pure advertising to providing entertainment and information, and brands are rising to the challenge by offering an array of content through varying formats
Universal McCann captures Ecco's £30m global media
The Interpublic network won the business after a final pitch against MediaCom
Why we are all marketers now
I’m in marketing,” a woman who looked startlingly like Catherine Tate’s office-worker sociopath character told me proudly on the Blue Train to Portsmouth Harbour
creativebrief creates digital access to media and sports rights owners
Creativebrief, the media and marketing intermediary, has launched an extension to its online offering that enables brand leaders to connect directly with media and sports rights owners
Speakers line up for inaugural International Marketing Festival
The inaugural International Marketing Festival in Edinburgh is set to launch later this month, featuring speakers from brands such as Sony Music, LoveFilm and Google
Irish Food Board aims to reassure UK consumers
The body responsible for promoting Irish food is rolling out a digital strategy intended to reassure UK shoppers about the quality of the country's beef
MRM wins Philadelphia CRM account
Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account, after a pitch involving three other agencies
Nissan seeks agency for UK direct account
The car-maker has appointed Creative Brief to handle the search, and a number of agencies have been approached with a request for information
Williams F1 seeks more partners
Williams Formula 1 is looking for agencies to help promote its museum and to explore new sponsorship opportunities
Free HD satellite TV provider Freesat awards £200k account to Consolidated PR
Freesat, the free digital satellite TV service, has handed a £200,000 consumer PR account to Consolidated PR
Ecco reviews £30m global media business
The Danish footwear manufacturer Ecco is reviewing its estimated £30 million global media planning and buying account
Free HD TV Provider Freesat Puts £200k Consumer PR Account Out To Pitch
Freesat, the free HD digital satellite TV service, is putting a £200,000 consumer account out to pitch as market competition intensifies
National Maritime Museum appoints agency for rebranding work
The National Maritime Museum has appointed branding agency SomeOne handle a rebranding project, ahead of the London Olympics in 2012
Agencies line up for Freesat ad account
Freesat has called a review of its UK advertising account
UKTV plans brand overhaul for Watch
UKTV is to overhaul the brand identity of its general entertainment channel Watch, after just 18 months
Grey London beats BMB to £2m Ginsters creative brief
Ginsters, the brand famous for its pies and Cornish pasties, is set to appoint Grey London to handle its £2 million advertising account
AXA to boost digital across its brands
AXA is to use the web to boost its marketing and customer-service offering with the aim of differentiating itself from its competitors
Strongbow eyes wider appeal with digital push
Strongbow, the UK's biggest-selling cider, is overhauling its digital marketing strategy as part of plans to attract a younger demographic
Foster's bids to become high-profile sponsor
Heineken UK is looking at sponsorship in a bid to differentiate its Foster’s brand in the crowded UK beer market
Agencies line up for ad review
Proximity and MRM join Kraft pan-European digital roster
Proximity and MRM Worldwide have been appointed by Kraft Foods to its first pan-European digital roster following a pitch
Marketing Irish ad agencies abroad
Irish advertising companies must look beyond the local market and fight for global contracts, according to a leading London-based industry figureUNTIL NOW, global companies have worn a path to the door of advertising and marketing companies on Madison Avenue in New York and their counterparts in London, but the market is changing
Lowe wins pan-European Strongbow Gold account
Lowe Worldwide has won the pan-European ad account for Heineken International's Strongbow Gold
Bmi Baby Selects New Agency Rabbit To Manage Its Online Presence
Low-cost airline BMI Baby has hired Rabbit as its first retained digital PR agency
Axa shortlist imminent
Agencies holding their breath for the announcement of the financial giant Axa's digital shortlist will only have to wait another week, with a decision about the finalists expected very soon
Axa seeks agencies to form digital roster
Axa is hunting agencies to form a new digital roster to work across the financial services group's brands, including Swiftcover and Sun Life Direct
CHI & Partners lands £8m Green Flag task
Green Flag, the RBS Insurance-owned breakdown cover provider, has appointed CHI & Partners to handle its £8 million UK ad account
Strongbow Gold in global roll-out
Heineken International has appointed design consultancy Bulletproof to handle the global launch of its Strongbow Gold brand next year
S&N Reviews Strongbow Gold
The brewer has approached UK agencies to relaunch its Gold variant cider in international markets
AstraZeneca announces global roster of design agencies
AstraZeneca has hired a roster of design agencies to handle its global brand strategy
Green Flag On Agency Hunt
Breakdown cover company Green Flag is working with intermediary creativebrief as it begins its hunt to appoint a lead creative company
Isklar appoints WARL as sales promotion agency
Isklar, the premium Norwegian water brand, has appointed WARL to handle its sales promotions activity in the UK following a three-way pitch
Nuffield Health appoints agency to help reposition brand
Nuffield Health has appointed GyroHSR to reposition the brand and promote it as a destination for all aspects of healthcare, fitness and wellbeing
Green Flag calls review of £8m business
RBS Insurance-owned Green Flag is reviewing its £8m ad and digital agency arrangements, as it plots a revival of the vehicle-breakdown cover brand
Green Flag reviews £8 million ad account
Breakdown cover provider Green Flag is reviewing its £8 million advertising account
Kraft Foods calls pitch to build first pan-European digital roster
A number of UK shops have been contacted regarding the business, with pitches expected to be held at the end of the summer
RBS appoints Engine Group to Privilege account
An RBS spokeswoman said Engine would provide a ‘one stop shop' for its marketing activities
Scottish Power hunts direct agency
The utilities company is approaching a handful of agencies with a brief to create and implement a variety of traditional DM campaigns, such as direct mail packs, door-drops and page inserts
Russian Standard Vodka is seeking a branding agency to redesign its UK packaging.
The premium vodka brand which is distributed by First Drink Brands and was launched in the UK in 2007, is holding informal talks with several design agencies including Blue Marlin, Lewis Moberly and Blackburns
Norwegian water Isklar holds promotional marketing agency review
Premium Norwegian water brand Isklar has kicked off a review of its promotional marketing arrangements in the UK
AXA Group reviews its £150m global media arrangements
AXA's £30m media business in the UK, the bulk of which is handled by WPP's Mindshare
Privilege reviews its ad account and use of celebrities
Privilege, the car and home insurance brand, has embarked on a review of its above- and below-the-line advertising accounts ahead of a major strategic repositioning
Nuffield Health review
Healthcare charity Nuffield Health is seeking a marketing agency to bring its health and wellbeing proposition to market through both online and offline communications
AXA set to review £30m marketing services roster
Financial services group AXA UK is set to review its £30million marketing services roster
S&N Seeks Agency to handle £1.5m DM account
Scottish and Newcastle is looking to appoint an agency to handle its direct marketing and sales promotion account
AstraZeneca looks to form brand strategy roster
The Drum has learned that Macclesfield-based pharmaceutical company AstraZeneca UK is looking to form a roster of brand strategy agencies
Britvic reviews £9m UK media business
LONDON - Britvic, the soft drinks company, is reviewing its £9 million media planning and buying account
AstraZeneca set for global roster
LONDON - AstraZeneca, the pharmaceuticals manufacturer and distributor, is looking to appoint a roster of agencies to handle its global brand strategy
Fallon scoops Kangaroo's £4m ad account after pitch
Fallon beat three undisclosed ad and three digital agencies to win the business
Fallon wins £4m Kangaroo business
Fallon has been appointed to handle the £4m advertising account for Project Kangaroo
Five in running for Kangaroo brief
Video-on-demand service Kangaroo is believed to have whittled its hunt for a media agency down to five for a potential £4m media planning and buying account still waiting for approval
McCann Erickson Bristol wins AXA Direct
McCann Erickson Bristol has won the account for Axa Direct following a four way pitch
The Weekly Wrap - Mark Gorman, Think hard
I loved Roger Williams’ opening comment in his article about the Scottish Government roster announcement
Vox Pop - With agencies needing new clients all the more, are intermediaries seeing an increase in demand?
Tom Holmes, Founder & Chairman, creativebrief"It depends on who you are
Sportingbet appoints Mediacom to £10m Media Account
The Drum understands that Sportingbet has appointed its £10million pan-European media planning and buying account to MediaCom
Mustoes takes integrated account for LA Fitness
Mustoes has won the integrated advertising account for LA Fitness following a review handled by creativebrief
Kickers calls comms planning review
The shoe brand Kickers is reviewing its communications planning business, held by Naked Communications
bmi baby appoints CBJWT to £3million account
The Drum has learned that following a competitive pitch, low cost airline bmi baby has appointed Manchester's CheethamBell JWT to handle its  UK and European advertising account
Constellation creates roster
Drinks company Constellation Brands has appointed three agencies to its first integrated marketing roster following a pitch handled by creativebrief
Cheethambell JWT scoops £5m bmibaby
Bmibaby has appointed Cheethambell JWT to handle its £5 million advertising account
CheethamBell JWT wins £5m Bmibaby ad account
BMI BabyBmibaby has appointed CheethamBell JWT to handle its UK and European advertising business, estimated to worth at least £5m
Russian Standard Vodka appoints My Agency
Russian Standard Vodka has awarded its global creative account to My Agency, following a pitch handled by creativebrief
Axa Direct seeks agency
Axa Direct, the insurance company, is looking for an agency to handle a direct response brief across DRTV, press and outdoor, for the company's over-50s life insurance business
AXA kicks off agency hunt
AXA Direct, the insurance company, is seeking an agency to handle its direct response marketing
Constellation Brands in agency hunt
Constellation Brands, which owns wine brands including Hardys and Robert Mondavi, plans to appoint its first agency roster
Farm scoops Freesat creative account
Farm has picked up the above-the-line account for Freesat, free digital satellite service backed by ITV and the BBC
Carat keeps Legal & General and BAA media accounts
Legal & General has retained Carat on its £8 million UK media planning and buying account
Pitch update: Kangaroo
Kangaroo, currently seeking media and creative agencies, has been forced to delay chemistry meetings
Freesat seeks agency for ad account
Freesat, the ITV and BBC-backed digital satellite service, is on the hunt for an agency to handle its creative account
Hotline: Project Kangaroo...
Project Kangaroo, the proposed broadband video-on-demand service from the BBC, ITV and Channel 4, is looking for a media agency
Intermediary services: The rise of the intermediary
Holding a pitch is daunting, while winning new business can be time-consuming
Fortune Cookie holds on to Legal & General account
Insurance firm Legal & General has reappointed its incumbent digital agency Fortune Cookie to develop its online strategy following a competitive pitch
Legal & General searches for agency to overhaul websites
Insurance firm Legal & General is seeking a digital agency as it looks to revamp its online presence
Zurich Insurance set to build direct roster
Zurich Insurance, the financial services brand, has kicked off a search for agencies to fill its direct marketing roster
Sportingbet puts £10m job up for pitch
Online gambling firm Sportingbet is seeking a media agency to handle its £10m pan-European media planning and buying account
Legal & General pitch update
Well, if it was feeling a little quiet in the world of media pitching, you'll be grateful for Legal & General, which is enlisting no fewer than nine agencies to pitch for its account, even though it spends a mere £3
Consultancy man takes top European role at Coca-Cola
Coca-Cola has appointed a new director of creative development for Europe, a move that is expected to kickstart the review process for its delayed design and branding roster overhaul
UKTV reviews media planning business
UKTV, the pay-TV broadcaster half-owned by Virgin Media TV, has called a review of its £3
WFCA retains £15m Axa creative brief
WFCA, the incumbent on the £15 million Axa creative business, is poised to retain the account following a final shoot-out against Euro RSCG London
Legal & General to review £8m media
Legal & General has kicked off a review of its £8 million media planning and buying account, currently held by Carat
Play wins pitch for Foster's online brief
Scottish & Newcastle has appointed Play to handle the digital account for Foster's, its flagship lager brand
Agencies on alert as Foster's reviews digital advertising
Scottish & Newcastle has kicked off a digital advertising review for its Australian lager brand Foster's
35 to take over Tesco communications work
Tesco has dropped Corporate Edge as its corporate communications consultancy after seven years, and appointed 35 Communications in its place
Blue Marlin carves out branding for Isklar
Blue Marlin has developed the complete branding and packaging for a new brand of mineral water set to launch in the UK in 2008
Isklar picks Blue Marlin for design
Isklar, a Norwegian water brand launching in the UK next year, has appointed Blue Marlin as its brand and design consultancy
Isklar picks Hooper Galton
Isklar, the Norwegian water brand, has hired Hooper Galton to handle its £4 million advertising account, following a pitch handled by creativebrief
Bulmers in agency hunt
The cider brand Bulmers is looking for an agency to handle its £2 million experiential and sales promotion account
Isklar assigns Hooper Galton to £4m ad job
Isklar, a premium water brand from Norway, has appointed Hooper Galton to handle its £4m ad account
Bulmers seeks shop for promotional task
Bulmers is searching for a marketing services agency as it steps up its battle with rival Magners
Axa kicks off £15m advertising review
Financial giant seeks agency to develop UK brand identity
Coca-Cola set to announce shortlist for pan-Euro roster
Design groups pitching for a place on Coca-Cola’s pan-European design roster will this week find out if they are to be shortlisted for the next stage of the selection process
Coca-Cola calls pitch for design agencies
Coca-Cola Europe is to create its first pan-European design roster and has begun talking to design agencies
Isklar water plots £2m UK roll-out
Isklar, a premium water brand from Norway, will launch in the UK next year
04.10.2007 in hunt for DM agency
Horseracing firm in global hiring
Darley, a company that breeds, owns and trains racehorses in seven countries, is to step up its global marketing activity after appointing direct specialist Clark McKay & Walpole to handle its direct marketing
Innocent reopens talks with ad agencies
Innocent is once again talking to advertising agencies, just weeks after it cancelled its pitch and retained Lowe London on its £4 million above-the-line account (Campaign, 20 July)
Sportingbet task goes to bd-ntwk
Online gaming company Sportingbet has appointed bd-ntwk to its online promotional and CRM activity
Cannons hires The Lab to add members
Cannons Health & Fitness has appointed The Lab for the launch of an integrated campaign to increase membership numbers
Friends Provident in £3m review amid merger talks
Friends Provident, the UK life assurer, is reviewing its £3m brand, advertising and media accounts in an overhaul of its marketing roster
Legal & General signs up to Clear Channel's taxi sites
Legal & General has become the first company to book a campaign using Clear Channel Outdoor's Business and Finance Pack from its Taxi Media Audience Solutions range to promote its Cashback ISA
Churchill eyes up affiliates
Churchill is planning its first partnership marketing campaign as it seeks a greater share of the UK insurance market
The Week: DM Reviews - L&G revises DM roster
Crayon, Teamspirit, Pepper and Omobono have been added to the direct marketing roster for the insurance brand Legal & General, following a protracted nine-month review process handled by creativebrief
Legal & General overhauls roster
Insurance brand Legal & General has concluded its UK marketing review with the addition of Crayon, Teamspirit, Pepper and Omobono to its roster
Innocent seeks agency for £4m creative account
Innocent Drinks, the fruit smoothie and juice brand, is on the hunt for an agency to handle its £4 million creative account
Vauxhall to step up partnership activity
Vauxhall has hired Swordfish to handle its UK partnership marketing business, which is believed to be worth £2m
AXA hires BMB to refocus from IFAs to customers
AXA has appointed Beattie McGuinness Bungay to handle its £12m UK advertising business, with plans to bolster its direct contact with customers
CBBC goes shopping for new agency perspective
CBBC, the children's programming arm of the BBC, is on the hunt for an agency to 'get a fresh perspective on the brand'
SABMiller Pilsner job for Resonate
International brewer SABMiller has brought in Resonate to handle global comms for its Pilsner Urquell lager brand
Prudential gives work to Tequila
Prudential General Insurance has reappointed TequilaLondon to its £10m integrated account following a three-way pitch through creativebrief
AXA in review of £12m media job
AXA is reviewing its £12m UK media planning and buying account out of OMD
SABMiller puts premium Pilsner brief out to pitch
International brewer SABMiller is seeking an agency to handle global commsfor its Pilsner Urquell lager brand
Ogilvy in final three for Ulster Bank task
Ulster Bank has shortlisted three agencies to compete for its £5 million above-the-line account
Help the Aged in case-study DVD
Help the Aged has hired WWAV Rapp Collins to handle an innovative direct marketing drive to highlight abuse of the elderly
Tequila faces further Prudential loss
Prudential General Insurance has put its £10 million integrated account up for pitch, leaving the incumbent, TequilaLondon, facing the prospect of losing its second piece of Prudential-related business in less than six months
Dairy Crest hands spreads to Iris
Iris, the independent integrated agency, has been appointed to handle the £1m below-the-line spreads business for Dairy Crest following a four-month review
Sculptor readies 'landmine' show
Landmine clearance charity Adopt-A-Minefield (AAM) has teamed up with Canadian sculptor Blake Ward in a bid to boost awareness of its work and raise funds
Privilege tipped to award direct brief to Personal
The Royal Bank of Scotland is poised to hire direct agency Personal for its Privilege insurance account, ahead of plans to boost its below-the-line activity
NatWest to look beyond cricket sponsorship ties
NatWest is to broaden its sponsorship activity beyond its traditional territory of cricket and is looking at both the sporting and non-sporting arenas
Green Flag in review of £10m advertising work
Green Flag, the Royal Bank of Scotland-owned breakdown service, is reviewing its promotional account as it seeks to take market share from rivals including RAC and AA
Pilsner Urquell seeks shop for direct work
SABMiller is planning a direct push to back its Pilsner Urquell brand and has invited agencies to pitch for the business
Vauxhall seeks brand partner
Vauxhall is planning a series of direct marketing campaigns with a brand partner to reach a broader audience
Dairy Crest puts £1.5m account out to pitch
Dairy Crest, the dairy company whose brands include Cathedral City and Clover, is inviting agencies to pitch for its experiential, sales promotion and direct marketing business
Legal & General appoints creativebrief
Legal & General has appointed creativebrief to handle a review of its direct marketing business
L&G appoints creativebrief to handle creative pitch
A Legal & General creative review is poised to begin, following the financial services company's decision to appoint creativebrief to handle the pitch
Legal & General in matchmaker review
Adland's intermediaries have found themselves on the other side of the fence as they line up to compete to handle Legal & General's roster review
Citroen picks Kitcatt Nohr for direct brief
Citroen is in final negotiations with Kitcatt Nohr Alexander Shaw about its direct marketing account
TK Maxx hires BLM for regional media plans
Discount fashion chain TK Maxx has appointed BLM Clilverd, a Bristol-based media agency, to handle its multi-million pound regional planning and buying business
Citroen seeks digital agency for website makeover
Citroen is hunting for a digital agency to overhaul its website and handle ongoing online brand advertising
Scottish Power puts £4.5m ad business to pitch
Gas and electricity supplier Scottish Power is reviewing its £4
Scottish Power draws up shortlist for £4m ad pitch
Scottish Power is conducting a review of its above-the-line advertising account, believed to be worth £4m
WCRS wins £20m Churchill business
WCRS has won Churchill Insurance's £20 million advertising account and has been briefed to create a campaign featuring the eponymous dog brand icon
Churchill picks WCRS to handle £20m business
Churchill Insurance has moved its £20m advertising account out of EBP and into WCRS following a four-way pitch
Direct Line moves £15m work from CHI to M&C
Direct Line has shifted its £15m financial services business out of Clemmow Hornby Inge and into M&C Saatchi after less than a year with the agency
RBS reviews £20m Churchill business
Churchill Insurance has kicked off a review of its £20 million advertising account
DFGW wins pitch for TK Maxx business
DFGW has picked up a brief from the discount retailer TK Maxx after a four-way pitch
TK Maxx in the process of finding shop to work with in-house team
TK Maxx is talking to advertising agencies about helping its in-house creative team develop ideas for future marketing campaigns
Liverpool Victoria Friendly hunts DM agency
Liverpool Victoria Friendly Society is looking for an agency to handle the direct marketing account for its insurance business
Strongbow pools £5m direct work
Scottish Courage has consolidated Strongbow's direct business in Positive Thinking
Newcastle Brown Ale plans revamp
Scottish Courage is preparing to change the packaging of its iconic Newcastle Brown Ale brand following its appointment of design agency Pearlfisher
English Heritage to rebrand
English Heritage, the conservation body that looks after more than 400 historic sites across the country, is developing a five-year plan to change perceptions of England's historic environment
Thomas Cook fixes on direct response
Thomas Cook is shifting more of its promotional budget into direct response campaigns and is looking to appoint its first integrated agency
PR middlemen face changing role
A report by The Survey Shop shows PR agencies have little trouble crossing the dance floor to lure clients, calling into question the role of matchmakers
Johnnie Walker activity to target British Asians
Drinks giant Diageo is unveiling its first ethnic marketing campaign to promote flagship brand Johnnie Walker to British Asians